Chicken breast
The protein. Whole cuts, not mystery meat.
A better-for-you food brand in the making
Food labels
made EZ.
Better-for-you chicken bites with ingredients you can actually understand.
Join the first bite20g+ protein•real ingredients•no guesswork
PRODUCT
CONCEPT
CONCEPT
The nutrition facts
belong on the front.
belong on the front.
01 / OUR WHY
You shouldn't need a science degree to understand dinner.
Food shopping has become a maze of tiny type, vague claims, and ingredients nobody explains. EZ LABEL is being built around one promise: tell you what's inside, why it's there, and what the food delivers—before you turn the bag around.
02 / THE PRODUCT
The first bite.
Lightly breaded chicken bites designed for busy days, air fryers, and people who read the package.
CHICKEN BITESORIGINAL · 20 OZ
Built around recognizable ingredients, a satisfying crunch, and enough protein to make the meal count.
Air fryer readyWhole chicken breastNo ingredient hide-and-seek
03 / THE LABEL
Front means front.
These are early product targets—not a finalized nutrition label—but this is exactly how clear we want the real package to feel.
TARGET NUTRITIONPER SERVING
230calories
20g+protein
16gcarbs
7gfat
WHAT IT IS / WHY IT'S HERE
Every ingredient earns its place.
Chickpea flour
A lighter, gluten-free first layer.
Rice flour
Helps every bite cook up crisp.
Avocado oil
A simple oil chosen for the coating.
Sea salt + spices
Flavor you recognize. Nothing to decode.
FOUNDING TASTERS
Help build the first bag.
Get product updates and help choose flavors, packaging, and what EZ LABEL makes next.